How to Make Live Video Work Even If You Hate Being on Camera

Live video marketing is one of the hottest trends in the industry right now.

Video marketing has been popular for a while now, but recently there’s been a move to live streaming.

There’s something about the immediacy of live video that people just can’t get enough up. Being part of a live stream feels like you’re in an exclusive club.

Brands like NFL and Dunkin’ Donuts have used live streaming to bring fresh new content to their followers. It’s a trend for a reason. 80% of customers prefer live video to blog posts.

It’s easy to do with all the platforms like YouTube, Facebook Live, and Periscope.

Other social media networks, like Snapchat and Instagram, have also added live video functionality.

There’s only one problem: Live video is scary.

Knowing how to act in front of a camera isn’t something we’re born with. If you don’t do it often, it can be intimidating.

Not to mention all of the technical details. You have to make sure everything runs smoothly from start to finish.

I’ll admit it: I’m not that comfortable being on video.

Even though I use video, I’m not a superstar when I’m being filmed.

You’d probably guess that if you’ve seen any of my videos.

I end up doing it a lot. But I’m still not 100% comfortable!

And that’s okay!

Because guess what. You don’t need to be an award-winning actor to make a great live stream happen!

I’m going to share with you all of my tips and tricks for live video, so even if you’re super camera shy, you’ll be able to rock it.

Plan your event

You might have seen live streams on YouTube a lot.

YouTubers usually hold these streams to chat with their viewers and build personal connections. They often happen on the fly and are informal.

While these impromptu streams are great for most YouTube channels, they’re horrible for brands.

When you’re doing a live event, you can’t afford to take chances. You don’t want any mistakes to happen.

In short, you want your viewers to have the most positive image of your brand.

That’s why you need to carefully plan your live video events.

This will actually make you more confident. If you have everything planned out, you won’t be flustered or scared.

To start off, you can study what other brands are doing.

And while you’re at it, you need to decide what type of live video event you’ll host.

Here are the most popular types of live video along with brands who are doing it right.

I’m not saying you have to keep your camera in one place the whole time.

I’m saying that jarring camera movements are a no-no.

The host also speaks when nothing is happening in the kitchen. This eliminates any long awkward silences that may make your viewers leave.

Those are the basic elements of a live stream.

Customer support/discussion

Live streams can also be informal. In fact, informal streams work wonders at building connections with your audience.

One idea is to use live video as a form of customer support. This lets you interact directly with your customers and talk to them personally.

Google Webmasters regularly holds office hours hangouts to answer questions from the public: